“Today, everything is about Social Media. Some industry gurus claim that if you do not participate in Facebook, YouTube, and Second Life, you are not part of cyberspace anymore. Social Media allow firms to engage in timely and direct end-consumer contact at relatively low cost and higher levels of efficiency than can be achieved with more traditional communication tools. This makes Social Media not only relevant for large multinational firms, but also for small and medium sized companies, and even nonprofit and governmental agencies. Using Social Media is not an easy task and may require new ways of thinking, but the potential gains are far from being negligible”( Haenlein, p. 67).
Since the learning environment I am creating will also be part of a larger networking and marketing website for my farm, social media outlets will be the most crucial part of my business plan. Linking my Facebook page to my website and blog will cover the primary digital bases of basic modern networking. Creating a discussion forum within my website – also accessible through the Facebook page – will allow users/learners to communicate together as part of a digital network that could prove to be the most educational part of this model. Trial and error – for long time sustainable farmers and newbies alike – can be the most educational experiences that people can share and learn from each other.
As far as Facebook is concerned, I will maintain my farm page myself. Ultimately, my goal is to add as many sustainable agriculture websites, educational resources, and eye-catching humorous farm-related memes that people who have “like” my page are likely to share (thereby promoting my page even more through Facebook). I think it will be important to add new content to my Facebook regularly (if not daily), in order to keep my audience engaged in some way and build my audience/customer base.
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